Post by account_disabled on Dec 24, 2023 0:10:27 GMT -5
For several years, Sklik has been experimenting with displaying advertisements on partner websites in the so-called contextual network, where advertisements are displayed according to the content on the given page. In the following article, we will look at what results the context has brought during the last years, how it is after the addition of more than 500 partner sites and how the network can be used best. It started in 2008 The first clicks that I noticed from a non-search source started to appear during July 2008. However, too many clicks were not recorded that year and it was not even possible to find out where they came from - this information was not published by Sklik. At the end of the year, the deadline came and the number of clicks from the context stopped at a value of approx.
2.9%. The year 2009 brought B2B Email List almost no changes, and the final ratio of the context network was even lower than the year before - it reached a value of 2.4%. image Everything important started only in February 2010 At the end of January 2010, Seznam leaned into the context quite sharply, and almost overnight the number of clicks found itself from less than 3% to 25% of the total share of clicks exhausted by our company in the Sklik system. This change was mainly brought about by the addition of servers that Seznam owns or cooperates with. The portal Novinky.cz took the largest share of clicks on the context side, followed by Super.cz, Sport.cz, Prozeny.cz, Sauto.cz, Stream.cz and Sweb.cz.
In February, the upward trend of the context network did not end. On the contrary, it further strengthened and carved out an increasingly large share of the number of clicks at the expense of searches. The progress is recorded on the following graph. The big surprise was the results of the last week of May, when the contextual network recorded its best result in its history against search. In almost 50 campaigns from all possible industries managed by our company, the contextual network accounted for 58% of the total number of clicks, thus breaking the magic threshold of 50% for the first time. image End of trial and testing However, the results so far have been accompanied by the designation Beta - or test operation.
2.9%. The year 2009 brought B2B Email List almost no changes, and the final ratio of the context network was even lower than the year before - it reached a value of 2.4%. image Everything important started only in February 2010 At the end of January 2010, Seznam leaned into the context quite sharply, and almost overnight the number of clicks found itself from less than 3% to 25% of the total share of clicks exhausted by our company in the Sklik system. This change was mainly brought about by the addition of servers that Seznam owns or cooperates with. The portal Novinky.cz took the largest share of clicks on the context side, followed by Super.cz, Sport.cz, Prozeny.cz, Sauto.cz, Stream.cz and Sweb.cz.
In February, the upward trend of the context network did not end. On the contrary, it further strengthened and carved out an increasingly large share of the number of clicks at the expense of searches. The progress is recorded on the following graph. The big surprise was the results of the last week of May, when the contextual network recorded its best result in its history against search. In almost 50 campaigns from all possible industries managed by our company, the contextual network accounted for 58% of the total number of clicks, thus breaking the magic threshold of 50% for the first time. image End of trial and testing However, the results so far have been accompanied by the designation Beta - or test operation.